Your practice is finally up and running, the welcome sign is up, and now there’s a waiting game to get clients and customers through the door…
You started you’re own virtual business, you’ve been working on some content, and are ready to provide services or sell your product, but you aren’t getting any inquiries or interests…
You’re asking questions now, trying to figure out what is wrong, and someone suggests beefing up your Search Engine Optimization.
Why does your business need an SEO strategy? What is SEO??
Search Engine Optimization (SEO) is the practice of increasing your site’s visibility in search engines like Google, Bing, and Yahoo! Search engines. Higher rankings increase your brand’s exposure and potential to your ideal customer base. For example, if you were searching for “best dog toys” on Google, your site might appear at the top of the list, because it contains the words “dog toy” and “best”. You may also see your competitors listed before you. If you rank high enough in the search results, you could receive more clicks and ultimately more sales. *score*
How does SEO Work?
SEO has everything to do with quantity and quality! The better your website is on both the back and front ends, the better the traffic you will get, and the more search engines will increase your search rankings.
Building Search Engine Optimization works by combining SEO elements 🤓 using a data-driven approach. These factors include:
- Keyword analysis
- Backlink building
- Content creation
What are the main stages of the Search Engine Optimization process?
Search Engine Optimization is not a static process but rather a framework with rules and processes.
SEO can be broken down into 3 main types:
Technical SEO: technical SEO ensures that search engines can crawl and index your website without any issues.
On-site SEO: Are rules to apply to your site and its contents to make it search engine friendly.
Off-site SEO: They are ways to promote your website or blog so that it can rank higher in search results.
Why is SEO Important?
SEO is a search engine’s way of determining which sites deserve to rank highly for each query entered into its search engine. Without modern SEO, it would be extremely simple to manipulate the search results so that the site with the most links or the most pages—all easily generated by software—consistently ranked #1.
SEO is important because it keeps the search results fair. SEO reduces the ability to manipulate these results as much as possible so that the sites appearing for each search are there because they deserve to be there. Hard work and a website that appeals to visitors correlate with high search engine rankings, so if your site meets these criteria, you’ll have a better chance at showing up in the results.
Users trust search engines and achieving a top spot in search engine rankings signals to searchers that your site is a credible source. The higher you rank in results pages, the more clicks and traffic your site will generate. SEO also improves user experience, making it more likely for customers to become repeat buyers.
And SEO is cost-effective. Competitive industries can spend large amounts of money on paid website traffic. Of course, you can still purchase ad space, but if you’re working with a tight budget, SEO is a great way to drive qualified traffic to your site without directly paying for it.
Increased traffic
The higher a website ranks for relevant keywords, the more traffic you’ll receive.
In fact, the first Google search result for a keyword has a click-through rate. By the time you get down to the tenth result, the CTR falls to 2.5%.
A good Search Engine Optimization strategy can get your page ranking for a variety of short- and long-tail keywords. The more often you show up at the top of the search engine results page, the more people click through to your site.
Improved visibility
The more keywords your website ranks for and the higher the rank, the more often your brand is seen by potential customers.
There are a number of SEO tactics that can increase the visibility of your website, such as:
- Improving technical SEO
- Optimizing metadata on existing pages
- Developing new content
- Building quality backlinks
- SEO is a direct driver of improved visibility and impressions in search engine results.
Credibility and trust
Websites that appear higher in the search results are viewed as more trustworthy and credible.
In fact, fewer searchers end up clicking a result on the second page. The sites on page one are generally seen as the most legitimate answer to a search query.
These days, when people want something, they turn to Google. If your website is at the top of the search results, you’ve positioned yourself as a credible and trustworthy source.
Branding
Unless you’re the FedEx of your industry, your customers probably aren’t typing in your brand name as a search query.
However, if your customers start to notice that your brand is consistently near the top of their searches, it goes a long way toward building brand awareness.
Search Engine Optimization also improves branding by building a better user experience. Potential customers have a better experience when they come to your site and find useful, relevant content. They’re also happier if your site is fast and optimized for mobile.
These things are all part of Search Engine Optimization. When you invest in Search Engine Optimization, visitors to your website develop a positive impression of your brand.
Higher quality traffic
Potential customers are searching for your products or services online. Incorporating SEO lets each page on your website become an entry point for those customers.
Website traffic is considered high quality when it results in more leads and sales. To get high quality traffic, you have to attract the right people, internet users who are searching for exactly what you’re offering.
Search engine optimization is all about putting you in front of those people. The more targeted your SEO is, the more likely you are to attract your ideal site visitor.
The beauty of a well-developed SEO strategy is that you’re able to reach potential customers at every stage of the buying funnel, ensuring that you’re their choice when they’re ready to make a decision.
We help businesses generate more online leads and sales through SEO. Let us do it for you!
